Do you love taking photographs of jewellery? Perhaps you are a jeweller or an avid jewellery collector and want a few tips to make sure your pictures stand out. To help you, here’s a look at some of the most common jewellery photo mistakes and how to fix them.
1. Busy backgrounds
Another challenge associated with jewellery photography is too much creativity. You want your jewellery to stand out and not compete against busy and cluttered backgrounds. You can’t go wrong with a simple, white background. It gives your pieces a high-end look and puts all the focus on the jewellery, letting it shine the way it should.
2. Bad lighting and white balance inconsistencies
A common jewellery photo mistake involves the use of poor lighting. If you happen to be a jeweller, contrasting white balances and bad lighting can push away customers. It’s this type of inconsistency that makes your products and your store look unprofessional. The trick is not to underestimate the power of natural light. It doesn’t matter if you photograph your pieces inside or outside, use natural light for a soft finish and shimmer.
Don’t be scared to play around with camera settings, too, to find the best lighting to enhance the jewellery texture and shine. This will attract those who are on a mission to look for engagement rings Sydney jewellers offer.
3. Forgetting about lifestyle photography
Do you ever get someone to model your jewellery for photos? It’s the perfect way to show off how the jewellery looks when it’s being worn. Show off those gorgeous diamond rings and dangling pendants. Show how amazing those sapphire earrings look when they’re on a model’s ears.
For jewellers, this whole idea is to show potential buyers how amazing the pieces are. It makes their buying decisions so much easier and you want your jewellery to look beautiful in images. Lifestyle photographs are a fantastic way to illustrate your promise as it helps them better visualize how items will look, and it solves issues of scale as it gives potential buyers a better idea of how small or big the jewellery really is.
4. Undesirable reflections on camera
Some items of jewellery are just prone to unfavorable reflections because they’re made with reflective materials. Those shiny diamonds are alluring to buyers, but they can also create unnecessary distractions that sellers easily overlook. The key with this one is to make sure your surroundings aren’t reflecting onto the items.
It’s a case of, again, getting used to different photography lighting settings and setups. Once you’re used to everything, try taking photos of the pieces in an enclosed lighting system. This helps bring a balanced distribution of light to the area you want to focus on.
5. Messy displays
We all know that diamonds are any girl’s best friend, but definitely not when they’re dirty and dusty. Keep in mind that today’s high-tech camera captures every single detail of your gems, including dust!
So, make sure you get rid of fingerprints, dust, and dirt before taking photos. Make sure your jewellery is thoroughly cleaned from every angle. Sometimes all it takes is a gem brush and a pair of gloves. Also, think about removing any tags that block the jewellery.
These simple steps can help save a lot of time when it comes to editing your images.
You know that jewellery is an investment. Don’t let poor photography mistakes depreciate the value of the items. It’s a good idea to get help from an experienced photographer and editor, but with these tips on how to avoid common jewellery photography mistakes, we’re sure you’ll snap the perfect shots!