06 May L’Or Lumière at Festival de Cannes !
Posted at 16:26h in L'Oréal Paris, L'Oreal Paris India, loreal, New launch, Press note, press release
Vibrant colors meet chic glitter in L’Oréal Paris’ new vision for Cannes 2014
L’Oreal Paris all set to unveil their latest make-up collection L’Or Lumière at Festival de Cannes
Mumbai, 21st April 2014: After the stunning L’Or Sunset collection, L’Oréal Paris is set to dazzle the French Riviera with its new make-up line – L’Or Lumière. To celebrate the 17th year as the official make-up partner for the Cannes Film Festival, L’Oréal Paris will introduce their latest collection that is inspired by the purest of the elements, ‘Gold’ and the coming of the spring season.
The L’Or Lumière Collection highlights the exuberance of Neo Gold as a beauty trend on Indian and global fashion runways. Since shades of gold beautifully embrace all Indian skin tones, the L’Or Lumière Collection presents products gorgeous bright hues that stylishly accentuate the brilliance of gold. The products are a fine representation of glamour, elegance and will certainly heighten the allure of any red carpet look.
Products in the L’Oréal Paris L’Or Lumière collection are laced with vivid hues and beautiful undertones of radiant gold. This collection includes the Vivacious Moist Matte lipsticks, Super Liner Gel Matic eye liners, Infallible Mono eye shadows and Color Riche Nail Colors. The products have been hand-picked to match the grandeur that this Festival showcases.
To commemorate the launch of this collection, L’Oréal Paris Beauty Expert Namrata Soni has created three looks inspired by the infusion of neo-gold and exciting spring hues. L’Oreal Paris India ambassadors Sonam Kapoor, Freida Pinto and Aishwarya Rai along with the global ambassadors Blake Lively, Eva Longoria, Zoe Saldanha and Jane Fonda will adorn different renditions these stunning looks and bring them to life on the Cannes red carpet this year.
The L’Or Lumiere Collection is new the style statement by L’Oréal Paris for women all over the world to create stunning red-carpet inspired make-up looks using the following products:
Colour Riche Moist Matte
§ Matte has never been so rich! L’Oréal Paris launches a revolutionary new range of lipsticks – Color Riche Moist Matte, with pure pigments that deliver intense luscious color for a full 6 hours in 12 irresistible shades of pure indulgence. It is enriched with new Light Illium complex for a rich matte effect, velvet fusion capsules and Ultra Gliding Shine oils to provide a smooth and silky application and Jojoba oil to give absolute hydration for up to 4 hours. The product is priced at Rs. 899
Super Liner Gelmatic
§ L’Oréal Paris introduces its first gel eye liner in a Twist Up pen format – L’Oréal Paris Super Line Gel Matic. The product is created with an exclusive formulation of ingredients and is designed to last for up to 12 hours giving an intense matte colour pay off. The product has a pen-precision for a super easy application, the intensity of a gel and is totally smudge proof. Comes in five rich, luxurious shades and is priced at Rs. 395
Color Riche Le Vernis
§ Le Vernis is a range of intense colors that come with an in-built top coat giving the nails a bright and high-shine finish. The shades provide intense color and a luxurious shine in just a single stroke. They are available in two stunning shades and are priced at Rs. 235
Infallible Monos Eye Shadow
§ Ultra-intense colour, up to 24 hour long-lasting hold and velvety soft feel, this product is ideal to create the perfect luminous eye. The product contains an exceptionally high level of colour pigments, for an intense colour finish. The eye-shadow melts gently from the fingertips to the eyelid on application. The result is a rich and satiny look. Available in 10 bright shades and are priced at Rs. 550
The L’Or Lumiere Collection is available at all L’Oreal Paris counters across the country starting now
About L’Oréal Paris:
Present in more than 120 countries, L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations.
L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”!