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Get the best styling experience with RIDRESS! An interview with Ridhika Khanna !
I Am Girly is an Indian Lifestyle Blog covering luxury living, fashion & beauty to food, travel and exclusive events.
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Get the best styling experience with RIDRESS! An interview with Ridhika Khanna !

PR Sample

Hey Dearies !

Happy November everyone!

RIDRESS is a relatively new women’s fashion clothing brand. It  is a young chic label synonymous to fresh stylish fashion at fabulous prices! It is available on big e-commerce giants Jabong, Myntra and Flipkart. The brand endorsed by a young entrepreneur Ridhika Khanna who owns a export house that work with brands like Jessica Simpson, Morgan, Pepe Jeans, Gloria Vanderbilt, Macy’s  etc.
This label  epitomizes the young fashionista with an eye for both the edgy and the classic. We celebrate young women and this can be felt in our designs, which goes well with every girl. We understand that the mood and moment can change, with the whim and hem of each dress. RIDRESS delivers contemporary and refreshing fashion garments, inspired from the international runway and red carpet styles, as well as clothes to wear to work, travel, or lounge in. The collections cover a gamut of styles and ranges to suit the ever-changing mood and lifestyle of this girl, who is always on the move and always ready to dazzle.
Recently, I got an opportunity to Interview, Ridhika Khanna – Creative Director, RIDRESS. Though I have never met her in person, Ridhika seems to be very humble and sweet. I loved the answers she gave and it was a pleasure to know more about her. We are featuring her exclusive Interview for the readers of I Am Girly Blog and I hope you love it as much as I do.

An Interview with Ridhika Khanna: 

 

What is your favorite part about being a designer and a label owner? 

 

It has never been the glitz and glamour of the industry that made me want to be a label founder/owner. My love and growing interest for fashion, clothes and for styling is when I realized I wanted to be a part of this industry. I do play other roles as well on professional and personally front, the changing trends and fashion keeps me & RIDRESS under constant evolution. 

 

How would you describe your fashion? 

 

 

My brand’s design aesthetic is understated and slightly edgy at the same time. 

 

 

What do you think are the current and future trends in fashion? What are your plans for the future?

 

 

The trends in Fashion now and in future involve a lot of florals, bold prints/colors & embellishments.My new collection will be out later in October where my concentration and inspiration both are the “masses” 

 

 

What were your inspirations for the designs you created?What got you started? 

 

 

My keen interest in clothes,colors and cuts made me venture into the industry and start with my own brand. 

 

 

What was it like working with brands like Jessica Simpson, Morgan, Pepe Jeans, Gloria Vanderbilt, Macy’s etc.? 

 

 

Though me or my brand aren’t really involved with these brands as they are taken care by my husband. But being in the same office has backed and helped me with a number of inputs like right from processing to design to creativity. 

 

 

How did you come to start your own line? What are the concepts that most interest you? 

 

 

As I mentioned my keen interest in clothes,colors and cuts made me venture into the industry and start with my own brand.The concepts of different design with different patterns mostly interest me. 

 

 

Tell us about your collections? What kind of feedback did you get on the collection ?

 

 

As my collection is more for the masses it is really appreciated amongst the younger/working lot of women.My new collection will have more of plates & silhouettes to offers with pastel colors whereas on the other end there will be bold prints too including animal prints. 

 

 

How do you balance creativity with commerce? 

 

 

I take care of creativity where as my husband takes care of commerce. 

 

 

What is unique about your brand Ridress? How do you accommodate the needs of women who might have different fashion sensibilities? 

 

 

I offer the needs of women who Dress for themselves, their comfort and carry that smile with a little attitude. Make your day as gorgeous as you are – RIDRESS.

 

 

Lastly, do you have any advice for youngsters that would like to become designers? 

 

 

Stick to your design aesthetic – don’t follow
 
Ridhika Khanna – Creative Director, Ridress
My Take on Ridress:
 

The brand was kind and generous enough to offer me three pieces of dress from their collection.

The first one that we received is the Purple Printed Skater Dress – Ridress describes it this way “Stow away your old stuff wearing this purple coloured dress from the house of Ridress. Tailored in regular fit, this dress will keep you comfortable all day long. Team it up with high heels and be the talk of the town”.

 

                   

 

This purple dress is a skater type one and it is made of  Poly Georgette Sleeves. What I love about this prom dress is that it has beautiful Butterfly Sleeves and Boat Neck. The length is mini and it is available in purple colour in sizes S,M,L. You can Hand Wash this dress.
Just like the description, it is very very comfortable and the dark colour really suits me well. I appear very bright and happy when I wear this particular dress. It is a perfect fit for me.
The second one is Orange Printed Shift Dress – Ridress describes it “Pull together a chic look wearing this orange coloured dress from the house of Ridress. Crafted from poly crepe, it will keep you comfortable throughout the party”. Its unique design and beautiful colour will fetch a lot of second glances as you club it with contrast coloured pumps and flashy accessory”.

 

                      

 

This dress falls under the category of Shift Dresses and the fabric used is Poly Crepe. It comes with an asymmetric neck and half sleeves. I love the lace detailing and the neon orange shade of this dress. it is a normal fit dress with asymmetric bottom.It comes with a button on the side. It is a unique piece and my favourite from the Ridress collection. You can wear it both sides by turning the dress upside down. What a creative idea na? This dress is simple and elegant. Sadly, this dress didn’t fit me coz it was smaller. Now that reminds me I have to workout like crazy and lose weight 😛
The third one that we received is the Multi Printed Shift Dress. Ridress describes it “Pull together a chic look wearing this orange coloured dress from the house of Ridress. Crafted from poly crepe, it will keep you comfortable throughout the party”.
This dress has multiple prints and colours and the shade pattern is dominated by light lavender. It is also made of Poly Georgette fabric and falls under the category of shift dresses. It comes with a boat neck and 3/4th sleeves. Ridress describes it the same way as the first dress. I got this in XL and it fits very comfortably. This dress is a  riot of colour, shape and eclectic inspiration.

 

                      formal evening gown
Overall Thoughts:  

 

You all know I never recommend something without a reason. I am impressed by the collections and styles offered by Ridress. As of now they are relatively new and the numbers are limited. Whatever available in the collection now is really fabulous and I hope they are coming up with new designs soon. Ridress offers best styles for college going girls and work women. It suits all tastes. They offer simple,elegant, chic, casual and all sort of styles. They are available in sizes in S-XL so you need not worry about the size. I wish they bring out XXL sizes for few dresses. A few dresses will be small for curvy figures so I want Ridress to bring out some plus sizes in their collection as well. It’s going to be a hit for formal and casual occasions. You can trust the quality and  can  rely upon the fabric used. They are safe to be hand washed even because RIDRESS cares for you more than you do.
Ridress is affordable and  Easy on pockets Most of the items start from INR 699 onwards. The dresses that I have featured above costs you INR 800- INR 1100 and they are available at a discounted price on some online shopping portals. Considering the quality and style, comparing it with high brands RIDRESS is relatively inexpensive. The brand Ridress is available with a few clicks online. You can order it online with free shipping and get it delivered to your door step hassle free.
I would like to meet Ridhika in person some time when I get a chance. I will also post OOTD’s of these dresses in a separate post some time soon. So stay tuned !
Check out the latest stock of RIDRESS on websites  FlipkartMyntraJabong & Ozel. Follow these links to have a closer look to the collection.
Follow RIDRESS on Facebook to keep an eye out on the upcoming October collection. Follow the latest brand updates, @_ridress_ or hash tag #RIDRESS.
Show some love to RIDRESS. Spread the word among your friends, check out the collection and add it to your list next time when you are shopping.
Enjoy your shopping with RIDRESS! Thank you RIDRESS and I AM Girly Blog loves you!

 

 

Iswarya
iamgirlyblog@gmail.com